The most famous franchise, the most popular franchises and franchise famous brands, as well as some funny and historical facts from the world of franchayziga. All of this in our special article devoted titans of the business world, to the success of which, if desired, can touch everyone.
The most famous franchise in the world
This franchise has provided the company McDonald's global success and allowed to take a leading position in the global business. In the US, about 80% of restaurants of this network - the franchise, and in Europe - about 50%. In Russia, the first McDonald's appeared in Moscow Pushkinskaya metro station in the deficit in 1990, will be remembered kilometer queue of the "American dream." By the way, "Pushkin" catering the network is still regarded as the most visited in the world.
According to some reports, it is in Russia consume the most hamburgers and cheeseburgers McDonald's uncle, but the very institution called the restaurant. Perhaps it is this fact makes it the world's most famous franchise even the most inaccessible in the country. For owners of the Russian network of McDonald's in the near future are not going to share a huge profit. Maybe in the future when the Russians attribute jaded American dream and the market will be the new star of the franchise, and then just a businessman will be able to open his restaurant under the sonorous name McDonald's.
The very first franchise in the world
The ancestor of the modern system of franchising has become the founder of the world-famous company «Singer Sewing machine company» Isaac Singer. It was he who in 1851 concluded with the distributors of its products the world's first written agreement to transfer the rights to sell and repair sewing machines Singer in a particular area of the USA, that is, according to modern standards - entered into a franchise agreement.
The most expensive franchise in the world
Back in 1952 in Tennessee Kemmons Wilson founded the Holiday Inn, which later became the first hotel company selling the franchise. Today, this brand is a part of one of the largest networks in the world hotel industry, operates more than 4,500 hotels in a hundred countries around the world and is the owner of six famous brands, among which are: Inter Continental Hotels & Resorts, Holiday Inn Express, Staybridge Suites and others. The cost of a franchise of this brand starts from $ 5 million, excluding the cost of the room. Interestingly, while the price of lump-sum payment from the giant is only $ 5000.
Cheapest franchise in the world
One of the poorest countries in the world considered to be Indonesia. According to official figures about 75% of the population lives below the poverty line, that is, on average, residents spend on food and entertainment less than $ 2.5 per day. But in spite of this, about 60% of Indonesians indulge in the services of mobile communication. Therefore, a local company RUMA, organizing payment terminals mobile, decided to support your business with a franchise. Thus it was created a product called «Business in a Box» - ready "business in a box", which is a point to replenish accounts for mobile communication. Should such a pleasure just $ 23. For the first six months of work, the company managed to sell a little more than 1500 franchises and importantly, all of its partners have been able to recoup the costs, and even cash in on an extra piece of bread. By the way, 9 out of 10 franchisees RUMA - women. So, it is also the most female franchise in the world.
The largest franchise in the world
In 1965, the American Fred DeLuca opened a small cafe, which over the years has become a famous brand Subway. And once again he contributed to the success of a franchise that Fred DeLuca started to provide its distributors since 1974. As of September 2010 the network Subway numbered more than 33,000 restaurants around the world. To achieve this scale took the company 45 years, of which 36 sell brand franchise. In Russia, at the beginning of 2011, there were about 170 cafes this brand. By the way, in the United States and Canada this brand of fast food has become the market leader, ahead of such legends as McDonald's. The secret of the company here lies in the fact that the initial cost of the business here in times less than that of McDonald's. After all, there is no Subway cuisine, all products are fresh and kept on display. The company also on hand fashion on a healthy diet, because the concept of the brand - cooking only with fresh products in front of customers.
Most cash franchise in the world
Harry Potter has created real magic for the company Warner Brothers. Rental charges first seven parts of the film about a young wizard brought the company to the treasury $ 6.4 billion. A series of Harry Potter films has become the most profitable franchise in the history of world cinema.
The most "lazy" franchise in the world
Unbelievable but true: the purchase of a computer program 1C, you automatically become a franchisee-dealer.As a result, the company acquired 20,000 franchisees. However, it should be said that these dealers also bankrupt by the thousands.
The most popular franchises
To date, the number of franchised businesses (franchisees) worldwide, according to the World Franchise Council (WFC), gradually approaching 1 500 000 (the latter figure is "census" - 1312210). Indeed, all the well-known brand clothing stores and boutiques usually deductible, here also applies the fast food industry, and it has restaurants, hotels, travel services, health clubs, beauty salons, etc. This list is growing every day.
However, among the most popular, fastest growing and profitable areas of the franchise are filling, food, clothing and beauty industry, fitness and health. This is understandable, because in this man will always feel the need.
Let's look at the brands presented in these segments.
Franchises in the field of gas stations
"King" refills in our country can rightly be called the company "Lukoil" - is the largest miner and refiner of oil and gas in the world, as well as a manufacturer of oil and petrochemical products. With regard to the franchise, it is estimated that the oil giant, "tuning" for the modern fueling corporate identity "Lukoil" will cost future franchisees 20-25 $ 000, but a full upgrade even slightly outdated station would cost 100-300 000 "green" .But then the owner refueling "Lukoil" for the brand pays an average of no more than 1 000 $. Why so, you ask? The fact that the fuel company the main thing - it's marketing of petroleum products, which also helps the franchise. Now the company "Lukoil" has the largest number of franchised gas stations.
Franchises in the field of catering
As for food, we have examined in detail the market giants such as McDonald's and Subway. But do not forget that we still eat at home. So one of the leaders and the popular franchise in Russia has become a domestic network of supermarkets "Crossroads". One of the secrets of success of the network can be considered as the very concept of franchising companies X5 Retail Group, which since 2009 adheres to the reverse (commodity) franchise, when a sale of goods under the brand name "Crossroads" franchisee receives remuneration.
The franchise trade clothing
The clothing is the undisputed leader retail chain Zara, focused on the production of fashionable clothes from inexpensive materials, which is being implemented at an affordable price. The main principle of work - is the emphasis on "instant fashion" clothes for the season. The brand hardly invests in advertising, preferring to open new points. Therefore, in almost every country in the world has a store Zara, and its founder and owner Amancio Ortfega is one of the world's richest people.
Franchises in the field of fitness
In the sports field the absolute world leader - a chain of fitness clubs Gold's Gym, which even got into the Guinness Book of Records as the largest in the world and is in the top 50 legendary sports American brands.The company now has more than 700 clubs in 30 countries around the world, including in Russia.
Franchises trade jewelery
In the Russian market of jewelry the most known and popular franchise Oxette and PANDORA, but soon they will have to make room, because the domestic market there was a franchise ELLE Time & Jewelry - brand symbolizes women all over the world with impeccable French style. Created more recently - in 2008 - he had conquered the whole of Europe. On Russian soil, he joined in 2013, but by the beginning of 2014 has about 50 stores, and this figure is constantly growing. By the end of 2016 the company plans to open 217 franchised outlets.
ELLE Time & Jewelry combines two collections:
- about 100 articles of ladies' watches with waterproof housing with gold-plated or blackening and strap made of genuine leather (TIME COLLECTION);
- more than 500 articles of jewelry made of silver 925 with rhodium or gold-plated decors of natural, semi-precious stones, pearls or crystals, each of which is part of the capsule collection - headset, including earrings, rings, necklaces and bracelets (STERLING SILVER COLLECTION).
Both collections are updated to the main season, and in order for this to happen, in your own creative office in Paris, employs dozens of top designers, who know a lot about the latest trends of fashion.
