In the age of information technology, and promoted a quality site - is the key success of the business as a whole.Realizing this, most companies enthusiastically begin to improve their online sites. Often, however, the process is not as simple as was seen in the early stages. And it confirms the harsh statistics: only few sites can be called successful. It turns out that the imposition of a beautiful, memorable email address, interesting content and ads on partner sites is not enough. But what, then, is a sufficient condition for achieving the desired result? According to experienced professionals, the law in this field does not apply. The process of promoting an online resource like art, and each artist has their secrets and promotion tools. On them, we discuss in this article.
The basic principles of website promotion and work plan
Promotion, or promotion - is a series of activities aimed at increasing the attendance of a resource target users, as well as to upgrade the online platform at the search engines. And here we are talking not only about the mechanical application of the established process and a list of specific methods and rules, and about the full creative process.
Internet marketers often compared with "free artists", because despite the fact that in this area there is a certain set of practices and laws, largely successful campaign to promote specialist depends on the abilities, its professional "flair" and talent. And one solution in the field of Internet marketing, in principle, can not be. The process of site promotion - an equation with a large number of variables. Each site - a new strategy and tools.
The list of works to promote the site is extensive: this includes both internal optimization (making semantic core, design, preferably an adaptive, etc.) and "external" promotion (link exchange, contextual advertising, setting up services search engines, etc. ). To self-organize the whole process, you need to know the subtleties of a variety of mechanisms - the rules of programming, layout, form of content distribution and presentation of information, SEO-promotion of PR-campaigns. That is why site owners rarely impose this process on their shoulders, preferring to trust the professionals. If you managed to find talent, all costs will be filled in with a vengeance. After all, the success of your site - this is one of the main components of the success of the business as a whole.
The methods of website promotion
What methods used by professionals to successfully promote your site online? They are many, but high demand of these few. And when choosing a tool of promotion should be remembered that this does not work the principle of "the more, the better." Some methods are simply not compatible, while others - show a great result "group" work. Selecting a competent strategy of advertising campaign - is half the battle.
Thus, we consider the most popular methods of promotion of the site:
Search engine marketing (SEM)
Search engine marketing (SEM), among the experts called "a comprehensive work on the promotion site" includes a series of events held to attract targeted visitors to your site. Usually it involves two key areas:
- Promotion of sites in search engines (SEO). Designed to make the site more relevant, that is relevant target specifications and requirements for registration and filling the site, search engines are placing. The SEO includes both external and internal optimization - from the study of the content for keywords and internal linking of pages to debug the system link exchange.
- P azmeschenie materials on third-party resources . Free or paid accommodation short of information or information and advertising articles with reference to the resource. Usually published in major portals dedicated to the same topic as the site of the advertiser. According to the latest observations of experts SEO - an effective method of attracting traffic.
Site Promotion in social networks (SMM / SMO)
The young, but quite a popular destination. SMO allows you to promote the social networking site through links to resources in the community and on specific users or groups of public conduct in sotssesti, due to the "installation" of various widgets to communicate with the visitor. This also includes the promotion of sites through blogs. In this case, work principles PR - top bloggers share a link to a website or a description of the company's services in their positions than attract the audience. One variant of the method is to create blogs satellites that link to the resource.However, this "black PR» may ultimately have a negative impact on the relevance of the site.
Registration in catalogs
Information about your site on a large site containing information about the resources on various subjects. Despite the fact that the catalogs do not attract almost "live" traffic to get into one of the largest directories (such as "DMOZ") is a matter of prestige, as the site automatically becomes more trust.
E-mail-marketing
Cost-effective and popular as a result of close contact with the target audience of the method. It is a set of database of existing and potential customers and sending them letters with the offer of goods and services site and links to resources.
Some of these methods can be used alone, some require the participation of qualified SEO-specialists.
An interesting fact
to analyze your own site even SEO-marketing professionals prefer to involve colleagues. According to experts, the subjectivity in the evaluation of "his" life often prevents identify weaknesses and gaps optimization.
to analyze your own site even SEO-marketing professionals prefer to involve colleagues. According to experts, the subjectivity in the evaluation of "his" life often prevents identify weaknesses and gaps optimization.
Secrets of the promotion of the site: Strategies for Success
Of course, the main secrets of promotion often does not become the property of the public concerned, as they carefully guard their own developers, but there are some little known techniques and non-proliferation, the use of which can significantly reduce the costs of promotion. Here are some tips from the guru of SEO:
"Take a few projects, and try it out what works. The study of algorithms does not spoil the person (bad ignorance, not knowledge). Do not let other people influence what you want to try when they bring you their assumptions based on their own business models, as if they were moral norms ". Aaron Wall, founder seobook.com
What does it mean? Only then, as mentioned above: it is necessary to analyze what works specifically for your site and which are not, and to combine effective tools for promotion: for example, by visiting the counters or systems of "Moscow" or Google Analytics to track how visitors on the site, how much time they spend on different pages and in accordance with the results to give up non-performing tools or try to establish their effectiveness.
"Never stop learning. The rules of SEO is constantly changing and you have to be ready to test new things to figure out how to achieve the rating, satisfying the customer. 2012 shed light on the fact that the situation in the field of search changes ... You can trace this trend on the example of Google algorithm update ". Neil Patel, co-founder of kissmetrics.com
Now changing algorithms of search engines are not secret that significantly simplifies the process of promotion of sites through search engines. Nevertheless, finding out all the principles of the ranking, often have to proceed by trial and error. Therefore, always check your competitors, look for official information about the algorithm change and try new methods.
"Be curious with respect to all. If you see the rankings and did not know why he had such digging. Find out.You will learn more if you're curious about what you see in the list of issue, not just read the article and watch the video of SEO-Optimization. You can learn a lot from them, but the "digging", work and study will teach you more as soon as possible ". John Doherty, SEO-consultant distilled.net
Indeed, the analysis of competitors' sites - one of the best ways to understand the problems of your life and choose the most effective methods of promotion. You can charge it to professionals: the professional, SEO-audit will provide statistics on the number of resources and comparative data with explanations.
Comprehensive site promotion: the price issue
The cost of website promotion - characteristics unstable. It depends on many factors: the current position in the issue, the popularity of queries that need to promote resource (the more competitive request - the higher the price), a set of methods of promotion (of course, the package of services is almost always more than one) and many other nuances . So the answer to the question of how much it is worth promotion of your site, you can often find out only after the fact.
The cost of even one type of service can vary considerably, depending on ispolnitelya works: in the prestigious marketing agency or obscure specialist single. For example, a simple management groups in social networks will cost 10 000 rubles per month, and in the promotion of social service - from 25 000 rubles, respectively.Placing of press releases on well-known sites will cost from 20 000 rubles, registration in "DMOZ" of 15 000 rubles. The cost of website promotion in the top blogs can be roughly calculated by multiplying the number of subscribers of the author of 2, that is, a blogger with 10,000 foloverov advertise your site will cost about 20 thousand rubles. Complex promotion, which includes a site audit, work on domestic and foreign SEO-Optimization, will cost the owner of a site of 40 000 rubles and more.
Contextual advertising, allegedly SEO professionals - that in which you can invest a few thousand rubles and get a result. But losing to hundreds of thousands are easy if your request is especially a competitor or wrong you've targeted. Save on the pop promotion is possible, precisely defining the desired characteristics of the users and not by placing ads through intermediaries and directly through the services (especially if you have experience). You can also reduce costs, free of charge to register a site in the directory, but it is a privilege only resources with the theme, which is not too popular. The surest way to save is a professional analysis and definition of relevant instruments of promotion for your website.
So we discussed the methods and ways to promote sites on the Internet, both popular and less well-known.But what tools and techniques will be effective specifically for your site: whether it will be integrated or promotion will be enough e-mail-mailing, you can define only empirically. Therefore, in order not to lose your entire advertising budget and get the influx of customers, you may want to contact a specialized company which is engaged in online promotion.
